Pre-Launches Xiaomi SU7

Beijing, China, December 28, 2023 – Xiaomi held its highly anticipated Xiaomi EV Technology Launch, officially unveiling five core technologies that will redefine the future of electric vehicles: E-Motor, Battery, Xiaomi Die-Casting, Xiaomi Pilot Autonomous Driving, and Smart Cabin. The event also included the pre-launch of the Xiaomi SU7, a "full-size high-performance eco-technology sedan" poised to push boundaries in performance, ecosystem integration, and mobile smart space.

Xiaomi's Commitment to Redefining Technology

Lei Jun, founder, chairman, and CEO of Xiaomi Group, declared Xiaomi's entry into the automotive industry as a leap forward, not just from smartphones but towards closing the loop of the "Human x Car x Home" smart ecosystem. He acknowledged the industry's stagnation and emphasized Xiaomi's tenfold investment in developing fundamental core technologies to build outstanding vehicles. He boldly declared Xiaomi's aim to become one of the top five global automakers within 15-20 years.

Five Core Technologies Shaping the Future of EVs

E-Motors: Xiaomi showcased three self-developed E-motors – HyperEngine V6/V6s and V8s – boasting industry-leading performance and rivaling traditional large V8 and V6 powertrains. The HyperEngine V8s sets a global record with its maximum speed of 27,200 rpm, 425kW output, and 635N·m peak torque.
Battery: Xiaomi's CTB Integrated Battery Technology features an industry-high 77.8% efficiency, a maximum capacity of 150 kWh, and a theoretical CLTC recharge range exceeding 1200 km. It also boasts robust safety measures, including a downward-facing pressure relief valve and a 14-layer physical protection system.
Xiaomi Die-Casting: Xiaomi unveiled its self-developed T9100 cluster and proprietary alloy material, Xiaomi Titans Metal, enabling the integration of 72 components into one rear underbody, reducing welded joints and overall car weight.
Xiaomi Pilot Autonomous Driving: Xiaomi showcased three key technologies – Adaptive BEV Technology, Road-Mapping Foundational Model, and Super-Res Occupancy Network Technology – for a comprehensive and reliable autonomous driving experience. It also features the world's first production-ready "End-to-End Sensing and Decision-Making AI Model" for complex parking scenarios.
Smart Cabin: Xiaomi EV Smart Cabin adopts a "human-centric" approach with a 16.1-inch central console, 56-inch HUD, 7.1-inch rotating dashboard, and multiple screen connection options. It seamlessly integrates the Xiaomi tablet application ecosystem and supports over 1000 Xiaomi smart home devices for a truly connected car experience.

The Xiaomi SU7: A Glimpse into the Future

The Xiaomi SU7 embodies Xiaomi's vision for the future of EVs. With its advanced E-motor, CTB battery, and Xiaomi Die-Casting, it achieves a 2.78-second zero-to-hundred acceleration and a top speed of 265 km/h. The Xiaomi Smart Chassis control algorithm provides a stable and comfortable driving experience. Most importantly, the SU7 integrates the "Human x Car x Home" ecosystem, delivering a seamless smart mobile space experience.

Completing the "Human x Car x Home" Smart Ecosystem

With the addition of Xiaomi EV, Xiaomi's "Human x Car x Home" smart ecosystem is now complete. This ecosystem enables seamless connectivity between people, cars, and homes, fostering collaboration and evolution within the industry. Xiaomi HyperOS integrates over 200 product categories, including Xiaomi EV, and HyperMind AI platform learns from usage to provide personalized solutions.

Xiaomi's Bold Vision for the Future

Xiaomi's entry into the automotive industry is a significant step towards redefining the future of transportation. By focusing on fundamental core technologies and collaborating with industry partners, Xiaomi aims to create a more open, inclusive, and human-centered "Human x Car x Home" ecosystem. As Lei Jun aptly concluded, "Xiaomi's entry into the automotive industry signifies a new beginning for Xiaomi. I believe that one day, Xiaomi EVs will be a familiar sight on roads around the world."

This version focuses on the latest advancements, removes duplicated information, and emphasizes Xiaomi's vision for the future of EVs and the "Human x Car x Home" ecosystem.

Comparing Xiaomi's Approach to Tesla and BYD:

Similarities:

Focus on Core Technologies: All three companies are heavily invested in developing their own core automotive technologies, from batteries and motors to autonomous driving systems and smart cabin features. This vertical integration gives them greater control over quality and performance.
High Performance EVs: Each company aims to offer high-performance electric vehicles with impressive acceleration, range, and handling. Xiaomi's SU7 boasts a sub-3-second acceleration time, competing with Tesla's Model S and BYD's Han EV.
Technology-Driven Experiences: All three prioritize integrating cutting-edge technology into their vehicles, emphasizing features like autonomous driving, advanced infotainment systems, and seamless connectivity. Xiaomi's "Human x Car x Home" ecosystem is a strong example of this focus.

Differences:

Market Approach: Tesla focuses on the premium segment, offering high-priced luxury EVs with top-of-the-line technology. BYD targets a broader market with a range of vehicles at different price points, from affordable sedans to high-performance SUVs. Xiaomi's initial focus seems to be on the mid-to-high end segment with the SU7, but their long-term plans remain unclear.
Manufacturing Strategy: Tesla and BYD primarily rely on their own factories for production, while Xiaomi plans to partner with existing manufacturers like Great Wall Motors. This could allow Xiaomi to achieve faster scale-up but may limit their control over production processes.
Ecosystem Integration: Xiaomi stands out with its emphasis on integrating their EVs into a broader "Human x Car x Home" smart ecosystem. This ecosystem seamlessly connects cars with personal devices and smart home appliances, offering a unique level of control and convenience. While Tesla and BYD also offer smart features, their ecosystems are not as comprehensive.

Additional Considerations:

Experience: Tesla and BYD have a longer track record in the automotive industry, giving them an advantage in terms of experience and brand recognition. Xiaomi is a newcomer and needs to prove its capabilities and build trust with consumers.
Global Reach: Tesla is a global leader in the EV market, while BYD primarily focuses on China. Xiaomi's global ambitions remain to be seen, but their extensive experience in consumer electronics could give them an edge in international markets.
Sustainability: All three companies are committed to sustainability, but their approaches differ. Tesla and BYD have invested heavily in renewable energy production, while Xiaomi focuses on optimizing energy efficiency in their vehicles.

Overall:

While Xiaomi shares many similarities with Tesla and BYD in terms of technology focus and performance, its unique approach to ecosystem integration and potential for faster scale-up through partnerships could differentiate it in the market. However, Tesla's brand recognition and BYD's experience give them a head start. The long-term success of Xiaomi's strategy will depend on their ability to execute effectively, build trust with consumers, and adapt to the ever-evolving automotive landscape.

Challenges for Xiaomi in the Automotive Industry:

Intense Competition: The global EV market is already crowded with established players like Tesla, BYD, Volkswagen, and others. Breaking into this market and carving out a significant share will be difficult, especially considering the high barriers to entry in terms of capital investment, research, and development.
Brand Recognition: Despite Xiaomi's success in the smartphone market, their brand recognition in the automotive industry is minimal. Building brand awareness and establishing trust with car buyers will take time and significant marketing efforts.
Manufacturing Expertise: Although Xiaomi plans to partner with existing manufacturers, they lack their own dedicated production facilities and experienced workforce. This could lead to challenges in controlling quality, production efficiency, and delivery timelines.
Profitability: The automotive industry notoriously operates on thin margins, and achieving profitability can be challenging, especially for newcomers. Xiaomi needs to ensure they can produce and sell their EVs at competitive prices while maintaining high quality and performance.
Regulatory Landscape: Navigating the complex and evolving regulatory landscape in different countries could pose challenges for Xiaomi's global expansion plans. Adapting their vehicles and technologies to meet diverse regulations will require flexibility and agility.

Opportunities for Xiaomi:

Technology Edge: Xiaomi's strong focus on research and development and their expertise in consumer electronics could give them an edge in developing innovative technologies and creating user-centric features for their EVs. The "Human x Car x Home" ecosystem concept is a prime example of this potential.
Cost-Effectiveness: By leveraging their existing supply chain and manufacturing partnerships, Xiaomi has the potential to produce EVs at competitive costs, making them more affordable for a wider range of consumers.
Digital Ecosystem: Xiaomi's extensive experience in building and integrating digital ecosystems could be a major advantage. Seamless connectivity with smart homes, devices, and services could differentiate their EVs and provide a unique value proposition for consumers.
Emerging Markets: Xiaomi has a strong presence in emerging markets, particularly in Asia. Focusing on these markets with growing EV demand could offer significant growth opportunities and allow them to establish a strong foothold before tackling more saturated markets.
Partnership Strategy: Partnering with established players in the automotive industry can provide Xiaomi with access to valuable expertise, resources, and production capacity. This could significantly accelerate their learning curve and entry into the market.

Overall:

Xiaomi's success in the automotive industry will depend on their ability to overcome the significant challenges while capitalizing on their unique opportunities. Their focus on technology, cost-effectiveness, digital integration, and strategic partnerships could play a crucial role in their journey to becoming a major player. However, navigating the fierce competition and building trust with consumers will be essential for their long-term success.

It's important to note that the automotive industry is a dynamic and unpredictable one, and new challenges and opportunities will emerge over time. Xiaomi's ability to adapt and evolve will be critical in determining their place in this highly competitive landscape.

Pre-Launches Xiaomi SU7